What It Is And How To Recognize It
Organizations exist to sell goods and solutions to the public for a profit. Often these organizations focus on Design and Technology over Approach and Advertising and have a fantastic deal far more production capability in the kind of digital video and motion design. Whilst not exhaustive, I have place together what I feel are the key categories of values that most agencies follow. Digital agencies concentrate on Approach, Style and Technology, and typically forgo advertising services.