Email: sales@crammonduk.com Tel: 08456 499 884

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"Because its purpose is to create a customer, the business has two - and only two - functions; marketing and innovation. Marketing and innovation produce results, all the rest are costs."

Peter Drucker..

When you work with Crammond, we use our time tested 7-step process to guarantee the success of your business.

  1. We carry out a comprehensive, detailed and thorough analysis using our Alchemy Business Growth Audit. The Audit's purpose is to provide you and the consultant with a penetrating insight into the business and a road map to uncover opportunities and reveal hidden assets that may be quickly capitalised and refined.

  2. In this step we explore and conduct market, staff and competitor research using Alchemy Company Research Analysis. The Analysis worksheets will complete both your and our understanding of the business - We also review staff attitudes, positioning, opportunities in the market and competitor activities.

  3. Next, we'll conduct our 'Positioning Workshop' with you and your senior staff using the Alchemy USP & Positioning Analysis. The Alchemy workshop technique is like no other. Personnel report it to be engaging, empowering and motivating as well as an extremely powerful staff morale boosting exercise.

  4. Now we are in a position to start producing some real money by initiating our 'magic money bullets'. These Quick Cash Strategies can produce spectacular and rapid revenues for you to immediately bank. You can imagine how impressed you will be when you witness our 'conjuring' of extra money from nothing.


    5. Money growth, Sales increase

  5. From the previous four steps we are now able to formulate and begin the work of implementation with a blueprint for future success. The Alchemy Action Plan is your road map for the strategic building, recovery and improvement of your business. Together, we can now drive the business forward.

  6. Co-piloting' the business is an absolutely vital measure in the Process. Without this important step the business can degenerate back to its pre-Alchemy state. Procedures, policies and systems must be initiated so as to realise the true capital value of the business and for it to become 'investor ready'.

  7. Here is the final step that sets you free from the day-to-day drudgery of running the business. The Alchemy Client Management Process puts in place the permanent success foundations and guarantees your success.