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"Because its purpose is to create a customer, the business has two - and only two - functions; marketing and innovation. Marketing and innovation produce results, all the rest are costs."

Peter Drucker..

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No matter what you are selling, you are selling to people. Human nature doesn’t change. That’s why these 16 Golden Rules will apply today as they did 10, 30, or even 80 years ago.

Some of these 16 Rules are based on the results of marketing surveys covering over 60,000 advertisements and promotions, to come up with the most effective sales principles. These rules have sold many millions worth of products. And they will sell millions more in the future… For you.

 

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